Growing Profitable Crops: 10 Top Considerations for Small Farms

Blog  Farming  Growing Profitable Crops
By Moreno de Meijere · ± 20 min read

Starting and running a small-scale organic farm can be a tricky business, but with the right crops, can also be extremely profitable and fulfilling.

With everything that's going on today, consumers are increasingly concerned about rising food prices and the quality of food available locally (for good reason).

Next to that, if you have a small plot of land or a short growing season it's essential to focus on growing high-value crops that will give you the best return on investment.

Having said that, when it comes to selecting profitable crops for your farm, it's easy to get caught up and only focus on a few options like ginger, garlic, and salad mixes.

Unfortunately, new farmers often overlook the importance of evaluating their environment, local demand in the area, and even their growing methods before making a decision on selecting crops to grow.

With the right crops, and the right strategies, you'll be able to create a thriving farm from the start, and in this article, I’m going to share 10 things to think about when selecting yours.

 1. Cash flow

When choosing profitable crops for your small farm, cash flow is critical.

It is crucial to analyze your farm's financial situation and how the crop you select will affect your cash flow.

Business and personal expenses quickly add up, and especially at the beginning of starting a farm, getting the cash flow going swiftly is critical to the farm's existence.

Some crops, such as fruit trees, can take several years to establish themselves and begin producing a large harvest, whilst others, such as faster-growing vegetables (with shorter days to maturity), can offer you some immediate income.

Quick-growing plants like lettuce, radishes, and spinach, for example, can be planted and harvested in a matter of weeks, offering a quick source of money.

Furthermore, planting a variety of crops with varying maturation dates can give a consistent stream of income throughout the growing season.

This way, you can secure a steady flow of money coming in, which will help to ensure the survival and expansion of your farm, and result in an overall more profitable farm.

 2. Income goal

Consider your financial goal when making crop selections for your small farm.

To do this, you must first establish a financial goal for your farm, and then select crops that can help you achieve that goal.

Your farm's size, the resources at your disposal, and current market conditions are just some of the factors that should go into setting a reasonable income objective.

Both the kind of crops you decide to cultivate and the prices at which you set them will be affected by your desired income.

If you're looking to maximize your earnings, for instance, you can decide to cultivate high-value crops, which demand a larger initial outlay but provide a larger return on investment over time.

If you're just looking to supplement your income, on the other hand, crops like microgreens and herbs that take less time and effort to produce could be a better fit.

It's also worth noting that financial objectives need not necessarily center on maximization.

Others may wish to focus on a certain crop that has personal significance or that is in high demand in their region.

Some farmers may be willing to forego financial gain in order to fulfill a personal desire to raise a specific crop or to give back to their communities.

Regardless, if you know how much money you want to make, you can select crops that will help you achieve your financial and personal goals.

 3. Climate

Another important consideration is the climate in your location when choosing successful crops for your small farm.

Varying crops have different growing conditions like temperature, water requirements, and sunshine needs,.

Knowing this, it's critical to pick crops that are known to grow well in your local area.

This will guarantee that your crops develop and produce optimally, resulting in a greater return on investment.

Take for example the climate we're in now, a hot and dry area. Here we should consider planting crops like melons, peppers, and tomatoes that flourish in these circumstances.

In a colder and wetter area, planting vegetables like broccoli, cauliflower, and onions that thrive in these conditions will have a greater chance of success.

Next to that, it's also vital to think about seasonal weather trends and how they could affect your production.

For example, cool-weather crops like radishes and turnips are great options for spring and fall plantings, whereas warm-weather crops are best grown during the summer months.

By evaluating the climate and weather conditions in your region, you'll be able to pick crops that are well-suited to your local environment and you'll have a better chance of success growing these crops.

This ultimately will help with better and more effective planning and management of your farm.

 4. Diversity and seasonality

Diversity is another important consideration when selecting crops for your farm.

Growing a range of crops not only spreads the risk, but also improves the likelihood of a successful harvest.

Planting a variety of crops allows you to take advantage of various market possibilities and better adjust to shifting weather circumstances.

For example, if you plant a diversity of crops, you may sell different items at different periods of the year, generating a more consistent stream of income all year.

Growing a variety of vegetables, fruits, and herbs can also help to attract a diversity of consumers, including individuals that want high-quality local produce for their personal kitchen or chefs looking for items for their restaurant.

Diversifying your crops allows you to diversify your risk by not putting all of your eggs in one basket.

If one crop fails (which can always happen), you have other crops to fall back on.

This is especially critical in the event of a weather disaster, pest or disease outbreak, or other unforeseen factors that may negatively influence crop output.

By considering diversity when selecting crops for your small farm, you will be able to select a combination of crops that will help you adjust to changing market and weather conditions, resulting in a more robust and lucrative business.

 5. Local demand

If there is one thing that is crucial for crop selection, it's evaluating local customer demand for various streams and crops.

Knowing what crops are in high demand in your area and what your customers enjoy will help you decide what to grow.

This significantly helps with meeting local demand and increasing sales, resulting in increased profitability.

Market research is a must for determining local demand.

This can include surveying potential clients to learn about their tastes and needs, or visiting local farmers markets to see which crops do well.

Another option to measure client demand is to speak with local chefs, restaurant owners, or grocery store owners; they will know what is in great demand and what they are searching for.

This will offer you a good overview of what crops to plant to fulfill these clients' needs.

You'll be able to choose crops that correspond with the preferences of your future customers and have a higher chance of selling well, which can lead to repeat customers and increased revenue, ultimately allowing you to build a better farm.

 6. Competition

Considering the level of competition in your area for different crops is essential when deciding which ones to grow on your farm.

It is important to be aware of your competition so that you can make well-informed choices about what to cultivate and how to market your produce.

If you research the market and your competitors, you might find openings and ways to set yourself apart.

Visiting nearby farmer's markets, grocery stores, and online vendors can provide valuable insight on the types of crops and prices offered by other farmers in your area.

Farmers in your region can be a great resource for learning about what crops to grow and marketing strategies to use.

To stand out from the competition and boost sales, it's also helpful to identify your farm's USP (Unique Selling Proposition), or what makes it different from others.

Any aspect of your farm, the growing methods you use, or the special qualities of your produce might be a selling point.

You may set yourself apart from the competition and appeal to customers looking for niche options like organic or non-GMO produce by emphasizing these features.

If you want to succeed in farming, you need to know your competitors and where you can set yourself apart from the pack.

However, you also need to be sure that the crops you choose will turn a profit if you factor in production costs and market demand.

 7. DTM

One factor to think about while choosing profitable crops for your small farm is the crop's days to maturity (DTM).

The days to maturity (DTM) of a crop are important for determining when to plant seeds and when the crop will be ready for harvest and sale.

This will help you time your plantings, harvests, and sales to coincide with periods of peak demand for specific crops, all of which are crucial to your success.

If you want to make smart long-term decisions about what to plant, you should familiarize yourself with the life cycle of the crops you're considering.

Planting and harvesting an annual crop takes a year, but perennials can provide food for harvesting over a number of years.

A thorough understanding of a crop's life cycle allows for more calculated long-term planning and better crop selection.

Planting both annual and perennial crops can provide a reliable source of income throughout the year.

When thinking about external elements like temperature, weather, and local demand, it's also vital to think about the DTM and growing cycle of a crop.

If your growing season is short, you may want to select crops that mature quickly so they may be picked before the first frost.

It stands to reason that if you live in an area with a lengthy growing season, you would benefit from selecting crops that have a longer DTM and hence can be harvested later in the year.

Planning your planting schedule, anticipating when your product will be ready for harvest and sale, and deciding what to cultivate all become easier and more profitable when you factor in the DTM and growing cycle of the crop.

 8. Storage and shelf life

Selecting crops for your small farm requires some thought about storage and shelf life.

Crops with a high retention rate and low storage requirements will extend the time frame over which you can sell your products and reduce waste.

Having the ability to keep goods in storage for longer will guarantee a steady stream of revenue even when some crops are out of season.

Most crops can be preserved (by processing, canning, or freezing) for later use, which also helps to boost earnings and profit.

Produce like tomatoes, berries, and fruits that can be turned into preserves like jams, jellies, and sauces is one example; similarly, vegetables that can be canned or frozen are excellent examples of food that can be stored for a long time.

These have a long sales window, giving you more time to sell these to your customers, ultimately extending your season considerably.

Some crops may need refrigeration or a very specific degree of humidity in storage, so it's necessary to take that into account as well.

As a result, you'll be better able to make strategic, long-term decisions about what to grow and how to store it, ultimately boosting your profits and revenue.

Your farm's bottom line will thank you for giving careful thought to factors like storage and shelf life when deciding which crops to plant and which markets to supply.

 9. Pest and disease resistance

The ability to withstand attacks from pests and diseases is a major factor to think about when selecting specific varieties of crops to grow on your farm.

Pests and diseases can negatively impact your production and quality, which can cut into your bottom line.

Next to that, producing crops with natural resistance to widespread pests and diseases can lessen the amount of money and labor spent on prevention and treatments.

Because of this, you can expect higher profits and lower costs associated with pest and disease management.

Therefore, knowing what pests and diseases occur in your area will help you select resistant crop varieties that can greatly improve the odds of a successful harvest.

A great way to find this out is by talking to other growers and farmers in your area that have been growing food there for a while.

Usually, they will be able to tell you exactly what to look out for and what strategies they're using to prevent or manage these in their gardens.

Ultimately, this helps with selecting crops that are more likely to thrive in your location while also reducing the pest and disease problems that tend to be common in your area, resulting in increased farm profits and revenue.

 10. Profitability: yield, selling price, and production costs

When choosing profitable crops for your small farm, several key factors must be considered. The selling price or value of a crop, yield, production costs and labor, and overall profitability are all crucial elements that will impact the success of your farm.

To begin with, choosing crops with higher selling prices will generally lead to higher profits, but it's important to balance this with other factors such as production costs and competition. Knowing the market price for a particular crop will help you decide on what to grow and how to price your products.

Additionally, yield is an important factor to consider. Choosing lucrative crops necessitates considering the yield per growing bed or per plant. By implementing good farming practices such as fertilization, irrigation, and pest management, you can increase crop productivity and boost your farm's profitability.

Furthermore, production costs and labor are also key factors to consider when selecting crops. Knowing the costs of cultivating a given crop, such as seeds, fertilizer, equipment, and labor, will help you make better judgments. Choosing crops with low labor requirements will also assist in decreasing expenses and enhancing profitability.

Lastly, profitability is the ultimate goal when selecting crops for your small farm. By considering all these factors, such as cash flow, income goal, climate, diversity, seasonality, local demand, selling price or value, competition, DTM, yield, storage, and shelf life, pest and disease resistance, production costs, and labor, you can make an informed decision on which crops to grow that will maximize profitability for your small farm.


In conclusion, selecting profitable crops for your small farm is a delicate balancing act that requires considering a variety of factors.

Cash flow, production costs and labor, yield, and profitability are key considerations that will ultimately determine the success of your farm.

Next to that, by understanding the market demand, competition, and the unique characteristics of each crop, you can make informed decisions that will help maximize your profits and ensure the long-term success of your farm.

Remember, a farm is a business, and just like any business, it takes time and effort to succeed.

But with hard work, a lot of planning, and a bit of creativity, your farm can grow into a bountiful and profitable enterprise and provide you with a great lifestyle.

Farming is all about providing quality food to people in a way that is beneficial to all.

And your journey to success all starts with identifying what people need in your area.

Based on this research you can then develop a production plan that is aimed to serve those people, whilst ensuring your family's livelihood.

This way you can find the perfect balance between what you need to earn and the crops you need to grow to reach the desired outcome, whilst creating a successful farm and a simpler life, reconnected to nature.

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